I met up with a friend at the weekend, someone I’ve known for years but a bit of a Chandler Bing; I’ve never been quite sure exactly what it is he does for a living. Anyway, turns out he’s currently working at the Department of Communities and Local Government, though I am still none the wiser as to what it is he does there.
Last week, so he tells me, all the staff were gathered for a brainwashing pep talk by Eric Pickles and David Cameron. Before Cameron arrived, Pickles put them through their paces. (No, not a Korean style mass aerobics session, though that would have produced some compelling images, not to mention earth tremors in the Westminster area).
“What is our first priority?!” Pickles demanded of them.
“Localism!” they all had to chant back. ”
What’s our second priority?!”, he urged….
“Louder! Louder!” exhorted Pickles… “And what’s our third priority?!” “LOCALISM!”
So when Cameron arrived… “What are our three priorities, everyone?”
“Localism, localism, LOCALISM!”
Apparently it was all a bit silly.